Smart TV Platform & Application Development

Newsan asked BVision to develop a proprietary platform for all their brands of Smart TVs: JVC, Noblex, Philco and Pioneer.

Our Work

Our team carried out the complete lifecycle of the platform and application development. We were involved in the research and delivery of technical and functional solutions as well as in the management and coordination of tasks with Chinese hardware and firmware providers and local content producers.

To minimize errors, the development was controlled through meticulous and comprehensive testing for each version of the Firmware.

Our UX specialists were in charged of the platform UI design and responsible of the visual design of each app to generate an engaging user experience.

The result was a friendly, easy-to-use, intuitive interface that engage customers and help differentiate Newsan´s products. We are now planning the second generation of Smart TVs for next year.

Skills & Technologies

  • Ruby Development
  • Front-end Development
  • Research
  • Visual Design
  • UX Design
  • Ruby
  • Rails
  • Heroku


Newsan is Argentina’s leading manufacturer of major electronic products and home appliances. Newsan was created in 1991 after the merger of Sansei, a local company, and Sanyo Electirc Trading Co., a Japanese company. With over 20 years of history in Argentina, Newsan have experienced constant growth, fueled with an expansion strategy, focusing on maximizing our network of electronic products and home appliances, which is unmatched in the industry.

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